Built by Contractors, for Contractors.
OptiEngine was created after years of helping home service businesses generate more leads online. Instead of selling expensive websites that become outdated, OptiEngine provides a website subscription that continuously improves over time.
We had the same conversation dozens of times: an owner paid five figures for a site, loved it for a season, then watched it slowly fall behind while their competitors climbed past them. The build was never the problem. The silence afterward was.
Cancel anytime · 7-day launch guarantee · No setup fee
- Average launch time
- 0 days
- Home service specialties
- 0 trades
- Optimization per year
- 0 months
- Build fees, ever
- $0
We built the thing we couldn't buy.
Flip between what we were quoted as contractors and what we ship today. It's the exact gap that made us start OptiEngine.
The OptiEngine way
- Upfront cost$0 to start
- Time to launchLive in 7 days
- After launchImprovements every month
- Local SEOIncluded in every plan
- ReportingCalls, forms, and booked jobs
- LeavingCancel anytime
Contractors and marketers — in that order.
We're a small team of contractors and marketers. Half of us have run service calls, quoted jobs in driveways, and dispatched trucks in July. The other half has spent a decade getting local businesses found online. OptiEngine is what happens when those two groups build something together.
It started with our own HVAC company. We needed a website that actually brought in calls, so we did what everyone does — we went shopping. What we found was five-figure quotes for a site nobody would touch again, agencies that couldn't explain what they were doing, month-to-month retainers with no work log, and freelancers who disappeared after launch. Nobody could tell us how many calls their work would produce.
So we built it ourselves. We learned local SEO because we had to, rebuilt our own site until the phone rang, and then other contractors started asking us to do theirs. That's the whole origin story: we couldn't find a good company, so we became one.
That's why OptiEngine is a subscription instead of a project. It's the thing we wanted when we were the ones in the truck — flat monthly pricing, work you can see, and results in numbers a business owner actually uses.
- Field experienceTrucks, dispatch, and quotes — not just campaigns.
- In-house teamNo offshore subcontractors touching your site.
- Owner-to-ownerYou talk to people who've run a service business.
What we hold ourselves to
Four commitments that decide how we spend every optimization credit.
Continuous Optimization
A website is a living asset. We treat every month as another chance to earn one more booked job.
Customer Success
We measure ourselves on your calls and forms, not on design awards or hours billed.
Innovation
AI search, new local ranking signals, faster performance budgets — we adopt what works and skip the hype.
Transparency
Flat pricing, a visible work log, and reports that show exactly what changed and what it did.
From service trucks to software
- In the field
Running service trucks
Our founders were dispatching crews, quoting jobs in driveways, and watching agencies sell contractors websites nobody maintained.
- First builds
Local sites that actually rang
Freelance work for HVAC and roofing companies proved that monthly optimization outperformed any single redesign.
- The problem
We couldn't find a good company
Five-figure quotes, silent agencies, and freelancers who disappeared after launch. We needed something better for our own business.
- OptiEngine
A subscription that keeps working
We packaged the build, hosting, SEO, and monthly optimization into one flat price — the thing we wished existed when we were in the truck.
- Today
Built for every home service trade
Traffic, calls, forms, and conversion rate in one dashboard, with structured data and local search updates included for every customer.
Let's build something that keeps working
One flat monthly price, launched in seven days, improved every month after that.
Cancel anytime · 7-day launch guarantee · No setup fee